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Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.
Persons: , Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSouth Carolina Coach Dawn Staley on Caitlin Clark: She is a superstarSouth Carolina Coach Dawn Staley and South Carolina Gamecocks Center Kamilla Cardoso to discuss the rising popularity of women's college basketball, Caitlin Clark's role in bringing more attention to the sport, and more.
Persons: Dawn Staley, Caitlin Clark, South Carolina Gamecocks Center Kamilla Cardoso, Caitlin Clark's Organizations: South Carolina, South Carolina Gamecocks Center
Dawn Staley just finished leading South Carolina's undefeated season and witnessing the end of Caitlin Clark's record-breaking college career — and she thinks women's basketball is only getting started. The matchup, broadcast on ESPN , was the most-watched basketball game at any level since 2019, according to Nielsen. "I hope every school or university treats women's sports like South Carolina," she said. Staley, who is the second-highest-paid coach in women's college basketball, has a salary of $3.1 million per season, and earned a reported $680,000 more in bonuses following South Carolina's championship. Staley also reflected on Clark's effect on women's basketball, not only through drawing new audiences to the sport, but also by appearing on platforms such as "Saturday Night Live."
Persons: Dawn Staley, Caitlin Clark's, , Clark, Nielsen, Staley, , Caitlin Clark Organizations: South, CNBC, of Fame, Gamecocks, ESPN, New York Stock Exchange, National Basketball, Indiana Fever Locations: Iowa, South Carolina
Nike’s new Olympic outfit designs for the US women and men were revealed last week, and the track and field uniforms have rightly been met with intense criticism. Just look at what Caitlin Clark, Dawn Staley and this year’s women collegiate basketball players did for the NCAA. For the uninitiated, prior to the settlement the women were earning as little as 40% of what the men were paid, despite winning four World Cup championships. A woman, Simone Biles, is the most decorated gymnast of all time, winning an astounding 37 World and Olympic medals… and she’s not done competing. Instead, while male athletes are simply referred to as “athletes,” we are “women athletes” who must shave and trim, wax and pluck our way into the hearts and minds of… men.
Persons: Danielle Campoamor, CNN —, Danielle Campoamor Ashley Batz, Leslie Jones, Katie Moon, ” Katelyn Hutchison, ” Jaleen Roberts, ” Lauren Fleshman, , Fleshman, Caitlin Clark, Dawn Staley, Simone Biles, , I’m, Organizations: NBC, CNN, Olympics, Paris Games, NPR, Nike, Air, University of Kentucky, NCAA, US Soccer, Team USA, Go Locations: Paris
CNN —Caitlin Clark’s last dance in the NCAA dominated conversation ahead of Sunday’s women’s national championship game. Could the Iowa star cap off her historic time in college basketball with the final and so-far elusive accolade: a national title? Staley celebrates winning her third national title. After a year in Syracuse, she transferred to South Carolina in 2021, playing back-up to Boston during the team’s 2022 national title run. South Carolina players credit Staley for helping their development on the court.
Persons: Caitlin Clark’s, Clark, Dawn Staley’s, juggernaut Staley, South Carolina vanquishing Clark, ” Staley, , , Staley, Gregory Shamus, , that’s, Gamecocks weren’t, Nancy Wilson, Susan Walvius, A’ja Wilson, Wilson, , Kamilla Cardoso, Cardoso, Morry Gash, AP Cardoso, she’s, She’s, Dawn Staley, Lisa Bluder, Andy Lyons, you’re, You’re, Stanford’s Tara VanDerveer, UConn’s Geno Auriemma, Raven Johnson, It’s, Gerry Broome, Paopao, ” Paopao Organizations: CNN, NCAA, South Carolina Gamecocks, Mortgage, South Carolina, Gamecocks, Hawkeyes, South, WNBA, Las Vegas Aces, Boston, Indiana Fever, Getty Locations: Sunday’s, Iowa, Cleveland , Ohio, Columbia, South, South Carolina, Brazil, Syracuse, Boston, ” Iowa
This year’s women’s tournament just kept getting better with every turn. That intensity is proof positive that women’s basketball has exploded. The valuation of the college game, too, is on a meteoric rise. Caitlin Clark talks with the media after Iowa's loss to South Carolina in the 2024 NCAA Women's Basketball Tournament National Championship on April 7. “I want to personally thank Caitlin Clark for lifting up our sport… she carried a heavy load,” Staley said.
Persons: Amy Bass, Read, CNN —, Georgeann Wells, Ashlyn Watkins, Rodney Bedsole, Caitlin Clark, There’s, Tara VanDerveer’s, Geno Auriemma, Rebecca Lobo, Renee Montgomery, Kerry Bascom, Sue Bird, Diana Taurasi, Maya Moore, Breanna Stewart, Dawn Staley, Pat Summit’s Lady, Clark, Kamilla Cardoso, Staley, It’s, Aaliyah Edwards, Cardoso, Paige Bueckers, Watkins, Angel Reese, We’ve, Reese, Stewart, Taylor Swift, , , Clark pandemonium –, Jason Sudeikis, Steph Chambers, MiLaysia Fulwiley, Tessa Johnson, ” Staley, Stanford’s Cameron Brink, Tennessee’s Rickea Jackson, Edwards, , Serena Williams, ” Reese, ” Kamilla Cardoso, Gregory Shamus Organizations: Manhattanville College, CNN, University of Charleston, Iowa, NCAA, Louisiana Tech, Cheyney, Nykesha, CBS, Pat Summit’s Lady Vols, Tennessee, Auriemma’s Huskies, Gamecocks, US Women’s National, WNBA, Seattle, LSU, UConn, MLB, NHL, MLS, ESPN, Getty, North, Vogue, South Carolina Gamecocks, Indiana Fever, Las Vegas Aces, Fever, Mobile, South Carolina Locations: West Virginia, South, Stanford, South Carolina, Iowa, North America
“Kamilla Cardoso was not going to let us lose a game in the NCAA tournament,” South Carolina head coach Dawn Staley said. While the spotlight was on Clark, South Carolina just kept winning. Ben Solomon/NCAA Photos/Getty Images Clark, right, and Kate Martin walk off the court after losing to South Carolina. Kirby Lee/USA Today Sports/Reuters Kamilla Cardoso of the South Carolina Gamecocks and Saniya Rivers jump for the opening tipoff. Ben Solomon/NCAA Photos/Getty Images South Carolina's Te-Hina Paopao walks onto the court during player introductions ahead of the game.
Persons: Iowa’s Caitlin Clark, Clark, Tessa Johnson, Kamilla Cardoso, Cardoso, “ Kamilla Cardoso, Dawn Staley, Paopao, Chloe Kitts, Staley, she’s, ” Clark, , I’m, Lisa, Bluder, ” Staley, Caitlin Clark, Morry Gash, “ Awesome, it’s, , Raven Johnson, ” Raven Johnson, They’d, ” Tessa Johnson, Aaron Doster, Steph Chambers, Ben Solomon, Kate Martin, Gregory Shamus, Morgan Engel, Bree, Carolyn Kaster, Fulwiley, Iowa's Hannah Stuelke, Gabbie Marshall, Lisa Bluder, Marshall, Justin Tafoya, Carolina's Chloe Kitts, Reuters Staley, Jason Sudeikis, Ken Blaze, Reuters Clark, Kirby Lee, Ashlyn Watkins, Martin, Kylie Feuerbach, Watkins, Sydney Affolter, Carolina's Cardoso, Stuelke, Jason Miller, Al Bello, Paige Bueckers, Brady, Aaliyah Edwards, Edwards, Nika, KK Arnold, Arnold, Zoe Brooks, MiLaysia, Baldwin, Chloe Kitts of, Sania Feagin, C, Wes Moore, Katie Peneueta, Brooks, Rivers, Reuters Kamilla Cardoso, Saniya, UConn’s Paige Bueckers, LSU’s Angel Reese, JuJu Watkins, rebounder, Naismith, Entering’s Organizations: CNN, NCAA, Gamecocks, Iowa, LSU, WNBA, South, Mortgage, ESPN, Hawkeyes, South Carolina Gamecocks, Iowa Hawkeyes, Sunday, USA, Sports, Reuters, Getty, AP, Carolina, Sydney, The Iowa Hawkeyes, UConn Huskies, Huskies, UConn, Images Iowa, Images, Getty Images Iowa, NC State Wolfpack, North Carolina State, NC State, tipoff, South Carolina, Associated Press, Wade, Eight Locations: Iowa, South Carolina, Cleveland , Ohio, Clark , South Carolina, Reuters Iowa, Carolina, Cardoso of South Carolina, Stuelke, Martin, Cleveland, Chloe Kitts of South Carolina
Four men's teams and four women's teams are competing to be the 2024 March Madness national champions. The average salary is $4 million for Final Four men's coaches and $2.15 million for women's coaches. Related storiesThe four men's basketball head coaches have an average salary of $4 million. Michael Conroy/AP ImagesThe gap in pay between college women's basketball and men's basketball head coaches is even more pronounced if we extend beyond the Final Four teams. The average salary of the top 20 women's basketball coaches is $1.5 million a year.
Persons: , Dan Hurley, Dawn Staley, Geno Auriemma, Nate Oats, Matt Painter, Kevin Keatts, Lisa Bluder, Wes Moore, Michael Conroy, Bill, LSU's Kim Mulkey Organizations: Service, USA, University of Connecticut, UConn, Alabama, Purdue, Carolina State, Iowa, Final Locations: Dawn Staley of South Carolina, Carolina, Kansas
1 South Carolina pulled away early to win its fourth straight over No. Photos You Should See View All 21 ImagesBut the South Carolina took flight after that, using a 24-11 run over the next 10 minutes to go up by double digits. UConn never got closer than 12 points the rest of the way as South Carolina moved to 6-0 this season against ranked opponents. The Huskies shot just 5 of 19 (26%) in the opening quarter as South Carolina steadily built its lead. These South Carolina youngsters look every bit as determined to go further this year.
Persons: , Hina Paopao, Raven Johnson, rebounder Kamilla Cardoso, Dawn Staley, Ashlyn Watkins, Chloe Kitts, Ashlynn, Aaliyah Edwards, Watkins, KK Arnold, Xavier, ___ Organizations: COLUMBIA, Carolina, UConn, Gamecocks, Huskies, South Carolina, KK, Iowa, NEXT UConn, Tennessee, AP, womens Locations: Brazil, South, South Carolina, Carolina
COLUMBIA, S.C. (AP) — Clemson football coach Dabo Swinney, South Carolina football coach Shane Beamer and Coastal Carolina football coach Tim Beck all came together at the Statehouse to urge lawmakers to pass a law allowing their schools to directly compensate their athletes. The call for name, image and likeness legislation came Tuesday in a South Carolina House education committee hearing. They packed the hearing room, and South Carolina women's basketball coach Dawn Staley and men's basketball coach Lamont Paris prowled the halls of the House's office building to meet with legislators before the meeting started. The bill would overhaul a law passed a few years ago when name, image and likeness laws were just starting. The bill is also needed for lesser known, smaller teams, Coastal Carolina women's basketball coach Kevin Pederson said.
Persons: Dabo Swinney, Shane Beamer, Tim Beck, Dawn Staley, Lamont Paris, Swinney, Beamer, Shannon Erickson, ” Beamer, Kevin Pederson, ” Pederson, Anderson, Beck Organizations: COLUMBIA, — Clemson, Coastal Carolina, Statehouse, South Carolina House, South Carolina women's, men's, NCAA, Republican House Education, Public, Coastal, Republican Locations: South Carolina, South, Beaufort, Coastal Carolina, Cromer
2 in The Associated Press Top 25 women's basketball poll Monday as the star guard moved within striking distance of the NCAA career scoring record. 2 has been a revolving door lately, South Carolina has maintained a strong grip atop the poll, once again the unanimous No. 3 North Carolina State, No. They've also beaten four current Top 25 teams (Oklahoma, Notre Dame, Syracuse and Louisville). ___Get poll alerts and updates on AP Top 25 basketball throughout the season.
Persons: Caitlin Clark, Dawn Staley's, Kamilla Cardoso, Clark, Kelsey Plum's, JuJu Watkins, It's, Geno Auriemma, Tara VanDerveer, Mike Krzyzewski, Auriemma's, They've, ___ Organizations: Associated Press, NCAA, Hawkeyes, UCLA, Kansas State, Gamecocks, UConn, Brazilian, Iowa, Ohio, Penn State, Carolina State, State, Buckeyes, Stanford, USC, Baylor, Wildcats, Oklahoma, Huskies, Seton Hall, Virginia Tech, South Carolina , Kansas State, Notre Dame, AP, womens Locations: Iowa, UCLA , Iowa, South Carolina, Missouri, Nebraska, Colorado, Texas, North Carolina, State, South Carolina , Kansas, . State, Oklahoma, Notre, Syracuse, Louisville
2 Kansas State matched its best ranking ever after a chaotic week that saw nearly half of the AP Top 25 lose at least one game. The Gamecocks received all 35 first-place votes Monday in the latest Associated Press women's basketball poll after their 76-70 road victory over then-No. Political Cartoons View All 253 ImagesStanford and North Carolina State followed Iowa in the poll. ___Get poll alerts and updates on AP Top 25 basketball throughout the season. Sign up here AP women’s college basketball: https://apnews.com/hub/ap-top-25-womens-college-basketball-poll and https://apnews.com/hub/womens-college-basketball
Persons: Dawn Staley's, Ayoka Lee, Caitlin Clark, Jackie Stiles, Kelsey Mitchell, Kelsey Plum's, Brown, ___ Organizations: Kansas State, Gamecocks, Associated Press, LSU, Wildcats, Oklahoma, Hawkeyes, Northwestern, Stanford, North Carolina State, UCLA, Washington, Washington State ., UConn, Notre Dame, Huskies, TIGERS Princeton, Tigers, Princeton, Yale, Florida State, Seminoles, Duke, BEAVERS Oregon State, The Beavers, Buffaloes, Oregon, AP, womens Locations: Carolina, Texas . Iowa, Iowa, Colorado, Oregon, Utah, Washington State, Washington State . Ohio, Indiana, Texas, Oklahoma, UCLA , Indiana, Rhode Island, Colorado and Utah
COLUMBIA, S.C. (AP) — The Southeastern Conference fined South Carolina $100,000 for its fans storming the court after the top-ranked Gamecocks' 79-62 win over No. The league announced the fine Wednesday, a day after South Carolina posted a win over its highest ranked opponent at home in 14 years. The league gave all members a clean slate so this counts as South Carolina's first offense. Among those celebrating on the court were women's basketball coach Dawn Staley and several members of her team. Kentucky players were gotten off the floor quickly and no such incidents were reported.
Persons: Dawn Staley, Harris Pastides, , Caitlin Clark, ___ Organizations: COLUMBIA, Southeastern Conference, South, Gamecocks, SEC, Ohio State, Buckeyes, Hawkeyes, Kentucky, AP Locations: South Carolina, Kentucky, Iowa
Kansas State has its best ranking in 21 years after the Wildcats moved up to fourth in The Associated Press women's basketball poll on Monday. Kansas State is missing star center Ayoka Lee, who is out for a few weeks with an ankle injury. 6 Stanford, North Carolina State and UConn followed the Hawkeyes. HELLO AND GOODBYESyracuse (22), West Virginia (24) and Oregon State (25) entered the rankings this week while Iowa State, Marquette and UNLV dropped out. Florida State, which dropped eight spots to No.
Persons: Ayoka Lee, Dawn Staley's, Caitlin Clark, accidently, Clark, Tara VanDerveer, Duke men's, Mike Krzyzewski Organizations: Kansas State, Wildcats, Associated Press, Baylor . Kansas State, Gamecocks, Kentucky, LSU, UCLA, Colorado, Bruins, Buffaloes, USC, Iowa, Ohio State, Hawkeyes, Buckeyes, Stanford, North Carolina State, UConn, Oregon State, UNLV, Cardinal, ACC, Louisville, Notre Dame, Virginia Tech, Florida State, Syracuse, AP, womens Locations: South Carolina, Texas, Utah, North Carolina, Syracuse, West Virginia, Iowa State, Marquette, State, Virginia
"For me when I was coaching, we are looking at high school and maybe some junior college kids. — Three years ago, nearly 400,000 girls played high school basketball and only 1.3% went on to play Division I basketball according to the NCAA. — On average, there are roughly 1,400 Division I scholarships available each year and there were 1,200 players in the transfer portal this year. Her husband played at Miami, her daughter plays at Georgetown and her younger son is a top 100 prospect in high school. If School X signs someone from the transfer portal, that is one less available scholarship at that university.
Persons: There's, Zakiyah Johnson, Darianna Alexander —, , Bourrage, , who’s, , Caitlin Clark, Christy Winters, Scott, ” Bourrage, Johnson, Alexander, Purcell, it’s, Winters, ” Winters, ” That's, LSU's Kim Mulkey, Dawn Staley, UCLA's Cori, Jeff Walz, Walz, ” Johnson, Hailey Van Lith, it's, Bourrage haven't, Maria, you’re, ” Maria, That’s, Ida B Organizations: Davenport, North High School, Iowa, AAU, University of Iowa, Maryland, of Fame, Terps, Sacred Heart Academy, Purcell Marian High School, NCAA, Miami, Georgetown, Associated Press, women’s College Basketball Academy, LSU, UConn, USC, UCLA, Ohio State, All, ACC, Inclusive, The Maynard Institute for Journalism Education, Wells Society, Investigative, AP, womens Locations: Davenport ( Iowa, Louisville , Kentucky, Cincinnati , Ohio, Kentucky, Iowa, Ohio, Memphis, Shelbyville , Kentucky, South Carolina, Ohio State . Louisville, Louisville's, Louisville
1 seed in the NCAA Women’s Tournament will get preferential treatment moving forward, a response to South Carolina coach Dawn Staley's concerns and criticism. 1 seed between the regional final and for the Women's Final Four. 1 overall seed. 1 overall seeded team by allowing that team the most possible rest time between the regional final and the Women’s Final Four,” said Lisa Peterson, chair of the committee and senior associate commissioner for sports management with the Pac-12 Conference. "We made that decision unanimously.”The 2024 Women’s Final Four will be played April 5 and 7 in the Rocket Mortgage FieldHouse in Cleveland.
Persons: Dawn Staley's, . Staley, “ It’s, ” Staley, , Lisa Peterson Organizations: CLEVELAND, NCAA, Basketball, ESPN, LSU, Virginia Tech, AP, womens Locations: South Carolina, Destin , Florida, Iowa, Dallas, Cleveland
This year's WNBA Finals brought in more spectators than ever before and the most viewers watching from home in 20 years. Compared to last year's WNBA Finals, fans were 30% more likely to engage online with a brand they saw advertised than they were in 2022, EDO data show. Michelob Ultra ran the most effective ad series during the Finals, tracking 211% above the average Finals engagement rate over its six ads, per EDO. Both the WNBA Finals and playoffs metrics sit well above the average primetime broadcast and cable effectiveness for advertisers, EDO shows. Bosley Hair Restoration and Old Spice were 341% and 134% more effective than 2023 WNBA average, respectively, EDO data show.
Persons: EDO's, Laura Grover, Ultra, Jimmy Butler, Nneka Ogwumike, Oofos, Michelle Cardinal's, Dawn Staley, Darren Brown, Cardinal, Ally, Stephanie Marciano, thad, Bosley Organizations: Las Vegas Aces, EDO, NBA, WNBA, Growth Agency, Brands, Gatorade Locations: York
Las Vegas did it without starters Chelsea Gray and Kiah Stokes, who were both sidelined with foot injuries suffered in Game 3. Las Vegas was also still missing veteran Candace Parker, who had foot surgery in late July. The Aces got the ball to Wilson on a lob, but Breanna Stewart blocked the shot, giving New York one last chance. After a timeout with 8.8 seconds left, the Liberty got the ball to Stewart, who was double-teamed. The first three games of the WNBA Finals were also routs, with New York winning Game 3 87-73 to stave off elimination.
Persons: A'ja Wilson, Chelsea Gray, Kiah Stokes, Gray, Candace Parker, “ We’ve, Alysha Clark, ” Wilson, Jackie Young, Courtney Vandersloot, York's, Kelsey Plum, Sabrina Ionescu's, Becky Hammon, Wilson, Breanna Stewart, Stewart, , we’ve, Sandy Brondello, ” Vandersloot, Betnijah Laney, Hammon, , ” Stewart, ” Hammon, Clark, Cayla George, Stokes, George, Ionescu, Sue Bird, Dawn Staley, Wilson —, Vickie Johnson, Sue Wicks, Jennifer Connelly, Issa Rae, Jason Sudeikis, ___ Organizations: Las Vegas Aces, New York Liberty, The Aces, Los Angeles Sparks, Houston Comets, Las Vegas, Aces, New York, Liberty, , Seattle Storm, New, WNBA Locations: Vegas, New, midcourt, New York, South Carolina
1 in the women's preseason AP Top 25 college basketball poll for the first time in school history. It’s the same spot the Hawkeyes held last year in the preseason poll. The Tigers were ranked second in 1977 and third twice in 2004 and 2005 in the preseason poll, but never No. The Utes, who haven't been in the preseason poll since 2005, bring back a team led by Pac-12 player of the year Alissa Pili. 12 Ole Miss is in the preseason poll for the first time since 1995.
Persons: Angel Reese, Caitlin Clark, Reese, Hailey Van Lith, Aneesah Morrow, , , Kim Mulkey, Bruins haven't, haven't, Pili, Dawn Staley's, Clark, Paige Bueckers, Rori Harmon, Rickea Jackson, Olivia Miles, Ole, Cardinal, Tara VanDerveer's, It's, ___ Organizations: LSU, NCAA, UConn, Huskies, Iowa, Hawkeyes, UCLA, Tigers, ” LSU, Bruins, Utes, Pac, Gamecocks, Ohio, Virginia Tech, Notre Dame, Hokies, Ole Miss, Rebels, USC, Stanford, Washington State, Cougars, SEC, Big Ten, ACC, Big East, Colorado, Ohio State, AP, womens Locations: Utah, Hailey, Maryland, Pili . South Carolina, Ohio State, Indiana, Texas, Illinois, Colorado, UCLA , Utah, Stanford, Las Vegas, South Carolina, Paris
NEW YORK (AP) — Jonquel Jones and the New York Liberty wouldn't let the season end just yet. She scored 27 points and Breanna Stewart added 20 to help the New York Liberty beat the Las Vegas Aces 87-73 on Sunday in the WNBA Finals and force a Game 4. “She was huge for us,” Liberty coach Sandy Brondello said of Jones, who came to the Liberty in a trade in the offseason. BIG APPLE BASKETBALL IS BACKThis was the first WNBA Finals game in New York since 2002, when the Liberty were swept by the Sparks. No New York basketball team in either the NBA or WNBA has made it that far since.
Persons: — Jonquel Jones, New York Liberty wouldn't, Breanna Stewart, , ” Jones, Jones, , Sandy Brondello, we've, Teresa Weatherspoon's, A'ja Wilson, Stewart, Betnijah Laney, Jackie Young, Chelsea Gray, Becky Hammon, Kelsey Plum, Wilson, Angeles Sparks, ” Wilson, Adam Silver, Dawn Staley, Sue Bird, Tony Parker, Plum, Sparks, Hammon, ” Hammon, Vickie Johnson, Crystal Robinson, Sue Wicks, Weatherspoon, Richie Adubato, Sabrina Ionescu, Joan Jett, Jason Sudeikis, Michael Shannon, Robin Roberts, Lil, Kim, ___ Organizations: New York Liberty, Las Vegas Aces, WNBA, Aces, Liberty, Houston, Las, Angeles, Houston Comets, Seattle, New, ., BIG, New York, York, NBA, Nets, Knicks, Hammon Locations: . New York, Las Vegas, New York, York, New York City
Kim Mulkey, the coach of defending national champion LSU, has agreed to a 10-year contract worth about $32 million that will set a new mark for the richest coaching contract in women's college basketball, according to a person with knowledge of the deal. The deal also still needs approval from the LSU Board of Supervisors, who are scheduled to vote on it Friday. The Hall of Fame coach has been at LSU for two seasons, during which she has taken a program that missed the NCAA Tournament three seasons ago and elevated it to the pinnacle of its sport. It was her fourth national title as a head coach — the first three coming at Baylor, where she coached from 2000 to 2021. Her record at LSU in two seasons combined is 50-8, with NCAA Tournament appearances both years.
Persons: Kim Mulkey, , Angel Reese, Hailey Van Lith, UConn's Geno Auriemma, Dawn Staley Organizations: LSU, Associated Press, Supervisors, of Fame, NCAA, Baylor, Cardinals, AP, womens Locations: Baton Rouge, Louisville
When Louisiana State University women’s basketball coach Kim Mulkey strode from the court after yet another win last month, she peeled off her pink butterfly-bedazzled blazer. The move was more rock star than 60-year-old college coach, but it was in keeping with Ms. Mulkey’s razzle-dazzle. Ms. Mulkey, along with the University of South Carolina’s Dawn Staley, is leading the charge for a new wave of women’s college basketball coaches using fashion as a crucial part of their public image. Friday night, in the hotly anticipated Women’s Final Four, millions worldwide will be tuning in to watch the formidable face-offs of South Carolina vs. Iowa, and LSU vs. Virginia Tech. Many of them will also be paying close attention to what Ms. Staley and Ms. Mulkey, superstar, title-winning coaches who earn seven-figure salaries, are wearing.
CBS, TNT, TBS, and TruTV will air the men's tournament; the women's tournament is on ESPN networks. The March Madness tournament brackets will be revealed on March 12, Selection Sunday, during two live shows. South Carolina won the women's tournament last year and currently sits atop the AP rankings with an undefeated record. How to watch the men's NCAA basketball tournamentBroadcast partners for the men's NCAA basketball tournament include CBS, TNT, TBS, and TruTV. How to watch the women's NCAA basketball tournamentThe women's NCAA basketball tournament will air on the ESPN family of networks, including ABC, ESPN2, ESPNU, ESPNews.
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